Tag Archives: regression

luddite machines designed to restore life to pre-mechanized state.

Fresh Egg’s Claire Stokoe has a nice summary of two programs which offer web 2.0 suicide, suicidemachine.org and seppukoo.com.
It may be important to clarify that Seppukoo is not Japanese, but Italian, the work of Les Liens invisibles aka media artists Clemente Pestelli and Gionatan Quintini.
One can see where Ms. Stokoe’s confusion comes from, since the makers of “Seppukoo” describe the name as a variation on “Seppuku” (切腹, “stomach-cutting”), the name for the form of ritual suicide practiced by ancient Japanese samurai who chose death at their own hands in the face of inevitable defeat. Though one wonders why she didn’t notice that the site offers no Japanese translation.
Its quite fitting of course that Les Liens Invisibles would appropriate the language and iconography of ancient Japan to offer “liberation of the digital body from any identity constriction to help people discover what happens after their virtual life and to rediscover the importance of being anyone, instead of pretending to be someone.”

The invocation of a non-Western, ancient society, is a fitting choice for the branding of this mechanized redemption/restoration. The recourse to the ancient Other, the pre-modern primitive, certainly has a long history in the annals of European and American anti-modernism. [Elazer Barkan and Ronald Bush edited a great collection of essays on the subject called Prehistories of the Future: The Primitivist Project and the Culture of Modernism]

suicide machine's time-saving service
But where suicide machine’s promise to aid users in getting “your actual life back,” is an utterly sincere sentiment, coupled with a logical sales pitch pointing to the time-saving benefit of their service, Sepukoo offers instead the replacement of Facebook with “one of the most radical chic user-experience: the vir(tu)al suicide.”

Suicide networking. Infecting the social.
As viral marketing strategies have been exploited by corporate media to make profit connecting people all over the world, Seppukoo playfully attempts to subvert this mechanism disconnecting people from each other and transforming the individual suicide experience into an exciting”social” experience.
With Seppukoo in fact it’s not important how many friends you have, but how much you may influence them. Induce your friends to commit suicide and rise up the Seppukoo Rank!

Stokoe points out the irony of Seppukoo’s afterlife component, but I think perhaps misses the joke [or the message of the art project, or something] when she says that “the fact that its a network too” makes the service “kind of pointless.” But she not alone. Facebook’s cease and desist order indicates that they, too, missed the point. Or maybe they got it.


Flintstones commercial


Ad Exec promises television will subdue husbands (1949)

J. David Cathcart, an advertising executive wrote in defense of television’s pacifying effects on men predicting that with reduced stress thanks to TV’s intervention in American homes, men

may live longer. But, just to be sure that this doesn’t hurt TV sales, let me hasten to point out, girls, that while your men may, therefore, be around longer, they’ll be little bother. Just put them in the corner, leave them alone, let them look and listen, they’ll be no trouble at all. What more could you ask?

[Cathcart, J. David. "Will TV Play Hob with our Design for Living" in Sales Management (1 March 1949): 54] Quoted in Boddy, William. New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States. Oxford: Oxford University Press, 2004: 52.

I wonder if he consulted for motorola:
How TV makes home lives happier
New York Daily News 1950.


Let’s Go Mr. Dreamer

Let's go Mr. Dreamer

This ad campaign ran in women’s magazines and in more general magazines such as Life in 1952. Like the Hulu commercials (below) it appears that part of the appeal of the medium is its capacity to turn the viewer’s brain into mush. The question I have is whether this type of approach would work/does work if the person whose brain is being turned to mush was a woman or a child — subject positions who have been the site of a great deal of anxiety about TV’s detrimental effects.


Hulu Ad #4 Dennis Leary

Notice how all of the viewers in each of these commercials are men. They bear a striking resemblance to the male spectators depicted in early TV commercials.


Hulu Commercial #3 Seth McFarland


Hulu commercial #2 Eliza Dushku


Hulu Superbowl 2009 commercial


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