Flintstones commercial

Let’s Go Mr. Dreamer

This ad campaign ran in women’s magazines and in more general magazines such as Life in 1952. Like the Hulu commercials (below) it appears that part of the appeal of the medium is its capacity to turn the viewer’s brain into mush. The question I have is whether this type of approach would work/does work if the person whose brain is being turned to mush was a woman or a child — subject positions who have been the site of a great deal of anxiety about TV’s detrimental effects.