J. David Cathcart, an advertising executive wrote in defense of television’s pacifying effects on men predicting that with reduced stress thanks to TV’s intervention in American homes, men
may live longer. But, just to be sure that this doesn’t hurt TV sales, let me hasten to point out, girls, that while your men may, therefore, be around longer, they’ll be little bother. Just put them in the corner, leave them alone, let them look and listen, they’ll be no trouble at all. What more could you ask?
[Cathcart, J. David. "Will TV Play Hob with our Design for Living" in Sales Management (1 March 1949): 54] Quoted in Boddy, William. New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States. Oxford: Oxford University Press, 2004: 52.
I wonder if he consulted for motorola:
New York Daily News 1950.
